GDPR-charted outbound — Portugal & EU
Pipeline that finds the harbor
GDPR-compliant LinkedIn and email systems that bring qualified B2B SaaS and IT-services buyers to your calendar, built for Portugal's strict reading of the rules, not the lenient one most outbound agencies assume.
10–20 qualified meetings / month · €1,000–1,500 · 3-month pilot
Why this, why now
The real cost of doing this yourself, or doing it wrong
Across Europe, prospecting agencies charge €500–2,000/month for LinkedIn+email outbound, with €30–100 per qualified lead depending on complexity. An in-house SDR hire in Portugal typically runs €2,000–3,000+/month before tools, management time, and a 2–3 month ramp-up — and that's before anyone checks whether the outreach is even compliant.
Market cost per qualified lead, LinkedIn + email (Europe)
Typical monthly prospecting-agency retainer (Europe)
Typical ramp-up time for an in-house SDR hire
Real CNPD fine for non-compliant direct marketing in Portugal
Why us
Most outbound runs aground on the same six rocks
Ask any B2B SaaS or IT-services founder in Portugal who's tried outsourced lead gen, and the same hazards come up, regardless of which agency they hired.
HAZARD 01
Misaligned ICP
Generic list-building produces volume, not fit. Meetings get booked with people who were never going to buy, because the provider never understood the ICP in the first place.
HAZARD 02
Compliance guesswork
Portugal's CNPD has explicitly rejected legitimate interest as grounds for direct marketing to contact data, and fined a company €107,000 for it. Most providers still pitch the lenient reading.
HAZARD 03
Reporting fog
Cost per lead, meeting quality, pipeline conversion: clients are routinely told to trust the process instead of seeing the numbers that would prove it is working.
HAZARD 04
Referral dependency
Pipeline that runs entirely on referrals and inbound feels fine until it goes quiet for a quarter with no backup channel already built.
HAZARD 05
The DIY plateau
Sales Navigator plus a sequencing tool gets early replies, then stalls, because nobody has the time to keep refining the ICP and messaging once the novelty wears off.
HAZARD 06
Junior handoff at scale
At the largest agencies, your account is one of thousands, run day-to-day by a junior account manager who inherited the strategy, not the person who sold it to you.
Why this exists
Six failures. One reason we started.
We didn't start with a service list. We started with six recurring failures we kept seeing in this market: ICPs nobody defined before sending, compliance treated as an afterthought until the CNPD proved it wasn't, reporting opaque enough to hide whether anything was working, pipelines that ran fine on referrals until they went quiet, DIY tools that plateaued the moment the novelty wore off, and accounts handed to a junior the moment the contract was signed. Farol Partners exists to be the answer to those six things specifically — not a seventh generic lead-gen shop with a different logo.
The services
Six services, one accountable system
Not a mass-outreach blast list. A charted process, delivered end to end, with one person accountable for the outcome.
ICP research & signal targeting
We define the exact company profile and buying trigger before a single message goes out, not a title list, a real signal for who's ready to talk now.
LinkedIn + email outbound
A coordinated, human-paced sequence across both channels, built to book meetings with the people who control the budget, not just reply to a cold blast.
Messaging & sequence copy
Every message written for your specific ICP and offer, tested and refined against real reply data, not recycled from a template library.
Compliance charting
Every campaign documented against Portugal's strict CNPD reading, not the lenient EU-average assumption, so your brand isn't the one that finds out the hard way.
Weekly reporting & analytics
Cost per meeting, conversion to opportunity, and pipeline value, visible every week, not summarized at the end of a quarter.
Account-based targeting
For teams expanding into named accounts or new sectors, outbound scoped to a specific target list rather than a broad ICP band.
The process
How a pilot is scoped to perform
These are the pilot's defined targets, not a claim about past results — we're a new agency and won't pretend otherwise. See the FAQ for why that's actually an advantage.
01
Chart the ICP
A target account list built from real buying signals, not a purchased list of titles.
02
Engage
Coordinated LinkedIn and email sequences, paced like a person, not a script.
03
Qualify
Every reply triaged against your ICP before it ever reaches your calendar.
04
Book
10–20 qualified meetings, or 30–40 qualified leads per month, per the pilot scope.
05
Close
Yours. We hand off warm, briefed conversations — the close is where you're the expert.
Pilot scope, not a historical guarantee. Ask us directly about track record — we'll tell you the truth: we're new, and here's exactly what that means for you.
What sets us apart
Five things a bigger agency can’t promise you
Charted for Portugal's real enforcement
Not the EU-average GDPR guide. Built around what the CNPD actually fines for, documented in our compliance charting and free checklist.
ICP before outreach, always
No campaign starts until the target profile and buying trigger are defined and agreed with you.
Direct founder access
Every pilot gets founder-level attention. You're not in a queue behind a thousand other accounts run by a junior account manager.
Reporting you can audit
Cost per meeting, conversion, and pipeline value, visible weekly. Ask to see the raw numbers any time.
A 3-month pilot, not a 12-month contract
The risk of testing whether this is a fit sits with us, not you.
Why this matters
We chart the strict reading, because that's the one that's actually enforced
- Documented necessity-and-proportionality assessment on every campaign, not boilerplate.
- Real sender identity, honored opt-outs processed within 48 hours, suppressed permanently.
- Business-contact data only. No consumer addresses. No scraped-and-resold lists, ever.
- LinkedIn outreach paced like a person, not a script. Your account stays yours.
Pricing
One pilot. A defined scope. No annual lock-in.
3-month pilot
€1,000–1,500 / month
- 30–40 qualified leads or 10–20 booked meetings per month, scoped to your ICP
- Full ICP research and messaging system built for your market
- Weekly reporting: cost per meeting, conversion to opportunity, pipeline value
- Compliance documentation included, not billed as an extra
If the pilot hasn't delivered real value by the end of month 3, that final month isn't billed. We carry the risk of finding out whether this is a fit, not you.
Performance component
Optional, after the pilot
A bonus per opportunity or closed-won deal, negotiated once there's a real result to negotiate from, not a promise upfront.
Questions worth asking
FAQ
Why work with a new agency instead of an established one?
Founder-level attention on your account instead of a queue, a lower entry price while we build our own track record, and a system purpose-built for Portugal's specific enforcement reality rather than a generic EU playbook. If you need 1,000 client logos before you'll consider anyone, we're not that yet — and we'll tell you so directly.
Is this actually GDPR-compliant?
Built to the CNPD's demonstrated strict reading, not the lenient EU-average assumption most agencies use. See the compliance section above, or read the free checklist for the specifics.
What happens if the pilot doesn't produce results?
That's what the Safe Harbor guarantee is for: if the pilot hasn't delivered real value by the end of month 3, we don't bill you for that final month. No annual renewal is assumed either way.
Do you only work with companies in Portugal?
Portugal first, by design — the beachhead needs to prove itself before we expand. Spain and the wider EU are next, once that happens.
How is pricing structured?
A fixed monthly retainer for the pilot, plus an optional performance bonus per opportunity or closed deal, negotiated once there’s a real result to base it on.
How quickly can we start?
Campaigns typically launch within two weeks of kickoff, once the ICP is charted and messaging is signed off.
Get in touch
Tell us who you're trying to reach
A short call to see whether your ICP and our system are a fit. No deck, no pressure. If it is not a fit, we will say so.
Prefer email? Write to hello@farolpartners.com
Ready to see your pipeline charted?
One short call to see if your ICP and our system are a fit. If it isn't, we'll say so — no deck, no pressure.
Book a pilot call